CASE STUDY

How We Helped a Commercial Laundry Provider Reach a $10+ Million Valuation

My Valuable Business Offensive Line Increases Company Valuation 16.67X

Executive Summary

When this commercial laundry provider came to us in 2012, they initially needed to secure bank financing for working capital needs and equipment purchases. In addition, the business owner was so involved in the day-to-day operations he could not focus on getting funding. We put our Offensive Line to work—bringing together accounting, business strategy, and marketing—to significantly improve their chances of obtaining the much needed capital infusion.  

When the 2018 government shutdown and the COVID-19 pandemic struck, we developed and implemented a gameplan to position the laundry provider to emerge as an industry leader. Then, the company started working with our marketing team in 2024, and we helped make them a leader in the marketplace, too. As a result of our Offensive Line, the company’s valuation grew to over $10 million by 2024—more than 16 times what it was worth when we started working with them.

GOAL

  • Obtaining financing to expand their operations

ACTIONS

  • Structured the Company’s Financial Records

  • Revitalized the Company’s Cash Flow

  • Spearheaded Business Expansion

  • Streamlined Client Payment Terms

  • Ensured Continued Service Through 2018 Government Shutdown and COVID-19

  • Positioned the Company as an Industry Leader

  • Grew the Company’s Market Presence

RESULTS

  • 1,666% increase in company value in 11 years

  • $10+ million enterprise value

  • 625% increase in yearly revenue in 11 years

  • Company survived 2018 government shutdown and stayed open through COVID-19

  • Became an industry leader both operationally and in the marketplace

  • Email click-through rate 261% higher than the industry average

  • Social media post engagement rate 163% higher than the industry average

Background

We initially met the owner of the commercial laundry provider in 2012. At that time, they were too busy with day-to-day work to focus on their company’s next step: getting funding for growth; much less thinking about how to increase the value of the company.

How We Did It

Updated Financial Records

When we started working with the laundry provider in late 2012, our first step was updating their financial records, which helped them obtain the financing they needed to start their growth and value journey. This paved the way for us to optimize the company’s overall business health and lead their business growth.

Set a Foundation for Growth

Once the laundry provider had a clear picture of their finances and secured funding, they decided to upgrade their washers in 2014. We directed the process of finding a new location, and in collaboration with the internal team, we oversaw the transition to the new facility. Through the expansion, we enabled the laundry provider to begin increasing operational capabilities and growing its local presence.

Implemented Our Financial Algorithm

As part of our foundational work, we carried out a business assessment with our proprietary financial algorithm, the MVB Optimize2Maximize™ framework, which identified the essential steps to execute our strategic growth plan. We found that the laundry provider’s most significant need was rejuvenating its cash flow first

Improving Cash Flow

We optimized the laundry provider’s existing cash streams by adding stricter payment terms, implementing a collection policy, and adding yearly rate increases to client contracts. Our changes resulted in faster client payments and increased the laundry provider’s rates charged by 46% from 2013 to today.

Navigating Two Crises

Perhaps most critical to the laundry provider’s success was the collaborative effort during two major crises: the 2018 government shutdown and the COVID-19 pandemic.

2018 Government Shutdown

The 2018 government shutdown limited the laundry provider’s revenue for a few months, but we helped the laundry provider adjust their operations to guarantee the business’s survival.

COVID-19

Less than two years later, COVID-19 caused many companies in the laundry industry to close their doors for good. We helped the laundry provider adapt to keep serving clients while protecting their staff. The strategic decision to keep the laundry provider open while others shut down earned them a reputation as a reliable partner, fostering sustained client loyalty and attracting many new clients during and after the pandemic.

Revolutionizing Marketing Efforts

Once the laundry provider started working with our marketing team in 2024, the next major step was ensuring their marketing supported their newfound operational leadership. We performed a full brand audit and helped define their ideal market positioning: small minority-owned industry-leading experts. We redesigned their website and executed a successful omnichannel content marketing strategy with valuable content—all designed to showcase their status and capabilities.

Integrated Financial Strategy with Marketing

Because the Offensive Line integrates all business services under one roof, the laundry provider knew precisely how much money they could and should spend on marketing to grow sustainably. By avoiding the disjointed work of multiple service vendors, the laundry provider benefitted from a seamless strategy that maximized their resources and amplified their market presence.

The Results

After bringing clarity to the laundry provider’s finances, the My Valuable Business Offensive Line tackled growth resulting in elevated cash flow, status as an industry and marketplace leader, all while increasing the enterprise value to over $10 million.

  $10M+ 

Where Are They Now

We continue to serve as the laundry provider’s trusted advisor and guide their accounting and marketing efforts. Now, we are helping them maintain their position as a leader in the laundry industry.